Fanatics’ jersey exchange to be tested if LeBron leaves

A jersey insurance program devised seven months ago could get its first major test this week in the form of LeBron James.
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Should James choose to leave the Cavaliers, Fanatics, the world’s largest licensed jersey seller, would be on the hook for potentially millions of dollars in exchanges.

The brand softly launched a program called Jersey Assurance in November that allows fans to exchange a player’s jersey free of charge if that player changes teams within 90 days of the purchase. The company more boldly announced the details of the program in January, with an additional partner in American Express. If an NBA jersey was purchased with an AmEx card on Fanatics, that fan got a year to exchange jerseys if a player is no longer affiliated with that team.

Sure there’s some money at risk for us here, Orton said. But that’s in the short term. We really look at this as a marketing expense to give fans further confidence in buying their jerseys.

The program also could help slow down sales of counterfeit jerseys.

Sales of James’ Cavs jersey have been going strong, despite the possibility of his departure. He had the second-best-selling jersey, behind Stephen Curry, this postseason, according to a list released by the NBA on Thursday. Fanatics says James’ jersey sales are up 25 percent over the past three months versus the same time period last year. That might also suggest that more Cavaliers fans than expected are prepared to keep what they bought to forever remember what James did for their city — bring home a long-awaited title.

He will be off to the Nuggets, taking with him star aspirations — just as Young will do in Atlanta and Doncic will do in Dallas. There were 60 players selected in Thursday’s draft, but there is much invested in the star power of these three guys.

The Doug Williams Jersey 2018 NBA Draft moved along Thursday without much of a fuss, as few teams decided to make moves up the board.

It’s going to take a monumental shift for any team to surpass the Warriors, but some took steps in the right direction, while others made more head-scratching moves.

Here are five takeaways from the 2018 Latrell Sprewell Authentic Jersey NBA Draft:

The Suns made vast improvements — From a roster perspective, Phoenix had the pieces to create a playoff-quality squad with a good draft. They succeeded. Taking Deandre Ayton with the top pick was smart. He’s a big, athletic center who works his body well in the paint to create mismatches against opponents. Ayton could be a DeMarcus Cousins-type star with less baggage. He should compliment Devin Booker and Josh Jackson nicely.